To build real credibility in running, we helped Zalando partner directly with the running communities across the Nordics. We led the spatial design, experience design, branding of merch, community insights, and strategy to help them connect authentically. At the heart of this was a mobile pop-up we designed and created a flexible system that traveled seamlessly across Sweden and Denmark, appearing at major race moments. The spatial design worked fluidly across multiple locations, transforming to fit each environment while maintaining a cohesive identity. 







Each stop offered carefully designed spaces for activities, socializing, and great food and drink. RunThru helped Zalando feel genuinely rooted in the Nordic running scene through design that was both distinctive and deeply mobile.