Puma / Monster's Ball
Year
2025
Services
Strategy / Concept Design / Experience Design / Spatial Design / Branding, Merchandise / Production / Event Management / Content Strategy / Editorial
To take the Mostro from avant-garde fashion to a wider creative crowd, we conceived, art directed, and spatially designed the Monster's Ball. The concept was rooted in post-apocalyptic hedonism.
Transforming the venue into a dystopian playground where every surface, texture, and sightline echoed the shoe's raw energy. We crafted distinct sensory zones that moved visitors through choreographed moments, from stark product showcases to visceral, tactile environments. The spatial design, lighting, and materials all reinforced the Mostro's otherworldly language.
A Rinse FM curated lineup completed the world, drawing a huge crowd into a night where product storytelling dissolved into pure atmosphere.































Read more
+
Puma / Monster's Ball
Year
2025
Services
Strategy / Concept Design / Experience Design / Spatial Design / Branding, Merchandise / Production / Event Management / Content Strategy / Editorial
Read more
+
Puma / Monster's Ball
Year
2025
Services
Strategy / Concept Design / Experience Design / Spatial Design / Branding, Merchandise / Production / Event Management / Content Strategy / Editorial

