To bring more play into the Live Studio, we partnered with EB Studio, an immersive gaming and architecture studio in Malmö, to create an interactive world inspired by the forests of south Sweden.

Working within IKEA's play framework to stay true to their insights, we designed an experience where children colored paper animals that were scanned into a virtual landscape, turning individual creativity into a shared adventure. Families loved spending time in SKOGEN, strengthening IKEA's connection to play while adding depth and interactivity to the space.